So I have plenty of issues with The North Face and the consumerism and commercialism of the outdoors but the biggest issue here is that no ad agency wrote these words. John Muir did. And I’ve watched this thing over and over trying to spot citation or credit and searched the internet for it, too. Nope. Just plagiarism. Ugly. Don’t spoil Mr. Muir’s good name with your overpriced and unnecessary “gear” but if you want to use his words to inspire, at least have the guts to admit that they’re his not yours.